G.O.D.
GOODS of DESIRE

Biography

 

Goods of Desire is quintessentially Hong Kong. Our name also means “to live better” in our local dialect because it phonetically resembles the characters, “G.O.D.” Our designs are inspired by the vibrant culture of this energetic city where east meets west, and age-old traditions meet cutting-edge technology. With humour and creativity, we turn everyday subjects into truly extraordinary objects.

Founded in 1996, Goods of Desire has grown from a small retail space in Ap Lei Chau to a well-established, multi-faceted local brand, proudly flying the flag of Hong Kong, providing a sophisticated image of the city for an international audience.

Our award-winning and highly acclaimed products may be found throughout Hong Kong and are also available in many of the world’s finest stores.

We strive not only to preserve our unique cultural legacy through our unique designs but also through projects such as the Hong Kong Street Culture Museum. We take pride in our social responsibilities by supporting many community activities as well as our involvement in initiatives such as the SPCA crossover project.

Major artworks

Yaumati – color

‘Yaumati’ is inspired by Hong Kong’s unique vernacular architecture. Named after a popular district in Hong Kong, it is one of the most densely populated areas in the world. Residents here ingeniously construct metal extensions to their cramped living spaces.  The result is a wonderful patchwork of great individuality covering otherwise bland multi-story buildings.

Yaumati – gray

‘Yaumati’ is inspired by Hong Kong’s unique vernacular architecture. Named after a popular district in Hong Kong, it is one of the most densely populated areas in the world. Residents here ingeniously construct metal extensions to their cramped living spaces.  The result is a wonderful patchwork of great individuality covering otherwise bland multi-story buildings.

Nathan Road

The neon signs of Nathan Road in Kowloon form an iconic image that is  famous the world over.

DelayNoMore Rainbow

‘Delay No More’ is a phonetic translation of a Cantonese profanity, but in English it is a positive call-to-action. Here it is applied in a layered rainbow pattern.

Letterbox

The ‘Letterbox’ is one of the most popular G.O.D. signature prints. It is inspired by the old letterboxes that were scattered throughout hallways in older Hong Kong buildings. Each one is distinctly painted and marked to be easily identified by its owner.

Double Happiness

The double happiness symbol is one of the most enduring motifs. It is appropriate for many occasions including weddings and birthdays.

Some Ideas on our Products